AI in Marketing Masterclass: How to develop content using AI and gain more customers

This session will be taking place in person at the British Library's Business & IP Centre and online.

Unlocking the potential of AI in content creation is crucial for businesses navigating the digital landscape. This webinar caters to the growing demand for streamlined content creation processes by introducing attendees to generative AI platforms like ChatGPT. By addressing the challenges of content creation efficiency and personalisation, this session empowers participants to stay ahead in today's competitive market.

Led by Dean Williams, Senior Business Consultant at Goldsmiths, University of London, learn how to harness AI to enhance creativity while optimising efficiency and automation in your content workflows. Engage in insightful discussions on the ethical considerations of AI integration, ensuring responsible and authentic content practices.

Overview:

• Understand generative AI role and capabilities in content creation.
• Explore various applications of generative AI across different content types.
• Leverage AI to boost creativity and streamline content production processes.
• Implement AI-driven automation for time-saving content tasks.
• Address ethical implications and considerations when utilising AI in content creation.