Marketplace Masterclass: How to harness marketplace opportunities

This session will be taking place in person at the British Library's Business & IP Centre and online.

Start-ups and small businesses can thrive in the digital marketplace with strategic guidance. This masterclass offers essential insights to navigate and excel on leading online platforms, empowering businesses to reach broader audiences and maximise sales.

Led by Ali Shariat and Zamir Cajee, the co-founders of This Way Up, this webinar covers foundational strategies as well as advanced tactics. Participants will gain expert knowledge on marketplace dynamics, sales optimisation, and growth opportunities.

Overview:

• Establish a solid eCommerce strategy tailored to marketplace dynamics.
• Gain expert insights into various marketplace characteristics and benefits.
• Optimise listings and marketing efforts to maximise sales.
• Learn advanced tactics for outperforming competitors and enhancing brand visibility.
• Create strategies to scale operations across platforms and global markets.

What you will receive:

Attendees will also gain access to an array of invaluable tools and resources to support their eCommerce endeavours further. These include introducing software designed to alleviate accountancy workloads, reduced fees for recovering overcharges from Amazon, a comprehensive product optimisation checklist, eligibility for a copy of the This Way Up feasibility sheet, and all presentation materials for continued reference and implementation.