Series of masterclasses to support Doncaster businesses

Business Doncaster are hosting a series of FREE masterclasses covering artificial intelligence, improving profit and systemisation.

Following the success of previous free masterclasses in 2024, Business Doncaster have expanded their series to cover the themes of artificial intelligence, improving profit and systemisation in business.

Masterclasses are open to Small and Medium sized Enterprises based in South Yorkshire who pay business rates to either Doncaster, Barnsley, Rotherham or Sheffield . For the definition of a Small and Medium sized Enterprise please use this link: SMEs.


Find your ‘why’ for adopting AI:

Artificial intelligence is the competitive advantage your business isn’t taking advantage of, yet.

  • 19th September 2024 - 8:30am arrival for 9:00am start
  • Venue: Highfield Coffee Social

Join Mark Taylor, Founder and CEO of Automated Analytics for a masterclass designed to help Doncaster businesses find their ‘why’ for adopting AI. The masterclass follows the high-profile launch of a new white paper published by Automated Analytics on 9 September which dispels myths and unpacks the breadth of benefits businesses can achieve by successfully adopting AI.

Whether you are a start-up, an SME or larger business, join this session to learn how your business can benefit from increased productivity, reduced recruitment costs, reduced overheads, identify efficiencies and improve staff wellbeing by reducing tedious and time-consuming administrative tasks.

The goal of the masterclass is for delegates to have a fuller and more accurate understanding of what AI is and isn’t and feel more confident in understanding how it can be feasibly applied to their business to fuel growth and productivity. Achieve a changed perception towards AI, if a negative or confused connotation was previously held. And be curious to continue learning and discovering what AI tools and software exist that can be successfully utilised by the business.

About our masterclass lead:

Automated Analytics is a British artificial intelligence company founded in 2013 with headquarters in Doncaster and Carolina in the United States. It has achieved rapid growth, scaling in just over a decade to a global client base exceeding 5,000 clients including Pizza Hut, KFC, British Gas’ Dyno-Rod and Europcar. The company made its debut in the FT1000 in 2024 as the 818th fastest growing company in Europe, with Mark announced as a regional finalist for the North in the EY Entrepreneur Of The Year 2024.

Masterclass content:

  • Learn what AI actually is and the difference between generative and supervised AI
  • Discover how AI can mitigate ‘time thieves’ in your weekly schedule (we would like delegates to bring along a device that they can access their work diary on)
  • Discover how AI can transform your recruitment process to reduce costs and increase hires
  • Learn how to secure staff buyin for AI adoption in your business, and navigate staff concerns e.g. benefit of reduced administrative tasks, time freed up for more enjoyable work that plays to individual talents, mitigating burn-out etc
  • Understand why your business should adopt AI, and how it can unlock growth and productivity
  • Learn the importance and difference between generative and supervised AI, and why the latter is the only form you should consider adopting in your business

Improve Your Business’ Profit:

This masterclass is for Business Owners or Managing Directors of B2B focused businesses who want to make more money from their existing activities.

  • Tuesday 8th October - 8:30am arrival for 9:00am start
  • Venue: Flourish, St Catherines

This masterclass gives attendees insight and understanding into where and how their business makes money. It allows attendees to look at what’s going well now and what can be improved. This workshop will also enable delegates to set up an improvement plan and measure its success so it can become an ongoing business habit rather than a one off exercise.

You will leave with clear, actionable tasks and activities to increase your business’ profit. You will also learn how to identify areas for improvement in the future and measure ongoing profit improvement in the coming months.

The aim is to give you time, space and knowledge to focus on increasing profit. Too many businesses get distracted by day to day activity and miss out on simple, effective actions that can make a huge difference to the results of the business.

About our masterclass lead:

From transforming businesses as a global manufacturing director Mark Perry started ActionCOACH Accelerated Development in 2016. Since then, Mark has helped over 40 local Business Owners and MDs find their direction and the inspiration to go for their dreams. Mark is now a Global Top 50 coach and can help you grow your business, make more money and build a great place for you and your team to work.

Masterclass content:

  • Introductions and Focus for the session
  • Understanding the key profitability drivers of your business
  • Identifying areas for improvement
  • Setting action plans to improve profitability
  • Making it stick

Systemisation for Businesses:

Harness the full potential of your B2B focused businesses by removing reliance on one or two key individuals and maximising the impact of their own time.

  • Thursday 14th November - 8:30am arrival for 9:00am start
  • Venue: Flourish, St Catherines

Why systemise? Because when your business is not reliant on the capacity, energy and presence of one or two key individuals it can really get going. Systems allow you to grow your business as much as you want to and still deliver your product or service to the same high standards you would deliver yourself. Systems take the stress out of having to find superstar people and ultimately allow you to triple or quadruple your productivity levels. Systems also help you make strong sustainable profits.

Most SMEs are reliant on one or two individuals and are limited by those individuals’ capacity to work. Systemising your business means you can take the brakes off and scale up your business through others – and have them deliver to the same high standards that you would. It also means you get your time back to do whatever it is you know your business needs next. Benefits include:

  • Increase capacity and capability
  • Improve Right First Time performance and reduce cost of quality
  • Improve efficiency and do more with less
  • Get consistently high standards of delivery of your product or service
  • Reduce stress and pressure on key individuals
  • Make recruitment and hiring easier and less costly
  • Become less reliant on specific knowledge holders

About our masterclass lead:

From transforming businesses as a global manufacturing director Mark Perry started ActionCOACH Accelerated Development in 2016. Since then, Mark has helped over 40 local Business Owners and MDs find their direction and the inspiration to go for their dreams. Mark is now a Global Top 50 coach and can help you grow your business, make more money and build a great place for you and your team to work.

Masterclass content:

  • Focus for the session
  • Systemise the Routine: Humanise the Exception
  • What can you systemise?
  • How to go about it
  • How to make it stick

Images: anyaberkut, whyframestudio and LaymanZoom via Canva.com

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